What are the best web analytics tools in 2023?

However, some popular web analytics tools that were available in 2021 and are likely still widely used in 2023 include:

• Google Analytics: This is a free tool provided by Google that allows you to track and analyze traffic to your website. It provides a wealth of information on how visitors interact with your site, including their location, device, and behavior.
• Adobe Analytics: This is a paid tool that is popular among larger organizations and enterprises. It offers advanced features and integration with other Adobe products, such as Adobe Marketing Cloud.
• Mixpanel: This is a paid tool that is focused on real-time analysis and user behavior. It allows you to track specific events on your website and mobile apps, and create custom reports and alerts.
• Crazy Egg: This is a paid tool that provides visual heat maps and other interactive visualizations to help you understand how users interact with your website.
• Omniture SiteCatalyst: This is a paid tool that is now part of Adobe Analytics. It is a comprehensive analytics platform that offers a wide range of features and integrations.

It's worth noting that there are many other web analytics tools available, and the best one for you will depend on your specific needs and budget.