How to do Influence Marketing on Twitter 2021?

With more than 145 million active users every day, making twitter a part of marketing strategy is non-negotiable. As Twitter is the fifth most popular social media network, it is considered to be the goldmine of customer insights and opportunities to build a brand, win fans, and drive sales.

While Twitter witnesses around 500 million tweets each day, chances are high that your content can go unnoticed by your target audience. To avoid this, strategies involving influencers have come a long way in helping brands stand out and hook up with more of their target audience.

If you are new to influencer marketing, hiring a social media marketing agency can help you strategically get your audience’s attention. This post covers the effective influence of Twitter marketing that gets results.

1. Find the Right Influencer

The first and foremost step is to identify relevant influencers who are related to your domain and industry. If you, for example, run a fashion brand, your target audience and influencers’ followers should be mutual.

Businesses of fashion brands should reach out to fashion bloggers or beauty experts, not any travel or social media marketing enthusiasts to promote their brands. 

 

Try to get engage with specific hashtags on Twitter to check on who is talking about your brand, or similar brands. Using third-party tools, such as Twitter monitoring through Sendible will enable you to keep a tab on certain hashtags and conversations in connection with your brand.

 

2. Plan a Marketing Strategy according to your Campaign

Right from creating brand awareness to increasing sales, influence marketing on Twitter leads to unmatched results. These following points should be kept in mind before going for an influencer marketing campaign.

• Make a list of leading influencers and connect with them on twitter
• Be clear about your target audience and the goals of the campaign and match the influencer accordingly.
• Along with trending hashtags make a list of keywords that have high search value.
• Find out what your competitors are doing, feel the pulse of your audience by keeping an eye on trends and micro-influencers who tend to attract a lot of traffic.

This process will ensure that you meet your goals and let you have a clear picture of everything.

3. Video for Brand Awareness and Boost Engagement

Twitter Videos make brand messages stand out and memorable.  These videos are easily sharable, replay-worthy, and connects with the audience. Videos get the maximum retweets  (6x times more)and stand out in the feed. Connect with an influencer to promote your brand or service with a video, make a story around the same and see how it works. The key here is to make the video look like a natural

story and mot like a brand promotion.

4. Leverage it as a News Hub

In recent times we all have noticed how Twitter is the to-go site for all breaking news, viral news, trending events, and live events. Brands need to leverage this and use Twitter to broadcast live events with influencers and put out news about its service and products.

Before We Go

Twitter influence marketing is a great strategy for building brand awareness provided that you find the right people; create a solid plan of action and implementing it.

A digital marketing agency can help you find the right influencer and what kind of campaign you need to run to achieve your goal.