How to Build a Strong Social Media Influence

It is the time for networking and being connected. The current generation believes in a social media presence. The individual’s ability to influence other people’s thoughts on a social online community is an attractive proposition. Social media marketing creates the ability to promote an idea or even influence the sale of a product or service. You can increase brand awareness, create inbound traffic, and also help convert sales. There is a definite strategy that has to be implemented to create a strong social media influence.

Steps for becoming an influencer on social media

·         The first step is to evaluate your current standing on the platforms you wish to target. These platforms need to be optimized by adding cover photos, URL, and a crisp profile statement or summary. You need to audit which platform is giving you maximum traction. A smart comparison with your competitor profiles will also give you an idea of how to formulate a strategy.

·         Customer profiling is the key to Social media marketing planning. Even the most effective plan will crumble if your target audience is nor profiled correctly. For example if you are selling diaper, you should be targeting a parent, but also be specific with demography, financial status and location. If you have no logistic support in a geographical area, selling to that area is a waste.

·         Creating trust in the target audience is the next step to success. The only way to do so is to engage with the end user. You should be looking for organic and non-paid content to keep the follower interested and engaged. Contests, viewer feedback forums, Emojis and attractive pictures create an interest. Videos can create immediacy which is very effective to attract attention. Podcasts are becoming increasingly popular in creating viral content.

·         Paid boosts and advertising are also needed in judicious quantity along with organic efforts.

·         Content is always king. Relevant and rich content is always the best tool to add value to the post. Using Hashtags or Keywords is intrinsic to building a community. Social media marketing works on the premise of creating maximum relatability and engagement.

·         Media measurement websites like Klout and Kred help in bettering your score and are essential to create maximum visibility. They are easy to use and can help to measure and then adjust your customer interaction.

·         Probably the most important tool in creating an impact is to nurture relationships with connections that are highly visible on the medium. Tag these connections when you post, this optimizes visibility and leverages your reach.

·         It is super important to follow trends. Trends can be the guiding force to creating relevant content. A huge follower count does not make much impact if they are not interested in the product that is on offer. A smaller but more engaged following can influence conversions.

Creating an impact on social media is very important for branding, but to convert the engagement into revenue, you must connect with your audience on offline modes like Email, Google Hangout or chat too!

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