It is the time for networking and
being connected. The current generation believes in a social media presence.
The individual’s ability to influence other people’s thoughts on a social
online community is an attractive proposition. Social media marketing creates
the ability to promote an idea or even influence the sale of a product or
service. You can increase brand awareness, create inbound traffic, and also
help convert sales. There is a definite strategy that has to be implemented to
create a strong social media influence.
Steps for becoming an influencer on social media
·
The first step is to evaluate your current
standing on the platforms you wish to target.
These platforms need to be optimized by adding cover photos, URL, and a crisp
profile statement or summary. You need to audit which platform is giving you
maximum traction. A smart comparison with your competitor profiles will also
give you an idea of how to formulate a strategy.
·
Customer
profiling is the key to Social media marketing planning. Even
the most effective plan will crumble if your target audience is nor profiled
correctly. For example if you are selling diaper, you should be targeting a
parent, but also be specific with demography, financial status and location. If
you have no logistic support in a geographical area, selling to that area is a
waste.
·
Creating trust in the
target audience is the next step to success. The only way to do so is to engage
with the end user. You should be looking for organic and non-paid content to
keep the follower interested and engaged. Contests, viewer feedback forums,
Emojis and attractive pictures create an interest. Videos
can create immediacy which is very effective to attract attention. Podcasts are becoming increasingly
popular in creating viral content.
·
Paid boosts and
advertising are also needed in judicious quantity along with organic efforts.
·
Content is
always king. Relevant and rich content is always the best tool to
add value to the post. Using Hashtags or Keywords is intrinsic to building a
community. Social media marketing works on the premise of creating maximum relatability
and engagement.
·
Media
measurement websites like Klout and Kred help in bettering your
score and are essential to create maximum visibility. They are easy to use and
can help to measure and then adjust your customer interaction.
·
Probably the most important tool in creating an
impact is to nurture relationships with
connections that are highly visible on the medium. Tag these connections when you
post, this optimizes visibility and leverages your reach.
·
It is super important to follow
trends. Trends can be the guiding force to creating relevant
content. A huge follower count does not make much impact if they are not
interested in the product that is on offer. A smaller but more engaged
following can influence conversions.
Creating an impact on social
media is very important for branding, but to convert the engagement into
revenue, you must connect with your audience on offline modes like Email,
Google Hangout or chat too!
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